The Problem
South Africa's municipal fresh produce markets are collapsing. Decades of underinvestment, political interference, and deteriorating infrastructure have left the industry in crisis. Farmers lose produce, agents lack modern facilities, and consumers pay inflated prices.
The Solution
AlterMARKt builds new, modern, privately-owned fresh produce marketing facilities funded through a blended capital structure: DFI anchor equity, debt financing, and collective investment by the farmers and agents who use them.
Over 10–15 years, ownership transitions from DFI investors to the Farmer's Fund and Agency's Fund, creating enduring generational value for the people who built the industry.
Capital Structure
40%
DFI Equity (Years 1–5)
50%
Debt Financing
10%
Service Fees
Ownership Transition
DFI equity funds construction. Farmer's Fund and Agency's Fund begin accumulating through operational contributions.
DFI staged exit. Debt repaid. Farmer's Fund and Agency's Fund grow through compounding equity.
Farmer's Fund (~35%) + Agency's Fund (~35%) majority ownership. DFI retains optional minority.
Target DFI Consortium
Technology Platform
AlterMARKt (RSA-Hub-Identity) is the hub platform: Flutter 3.x + Firebase, dark-only professional UI. It provides identity management, facility registration, and serves as the entry point to the GreenTECH ecosystem.